Practical Public Relations

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This course is due to commence in January 2017.   Online application is currently closed.

The aim of this module is to develop the student’s ability in practical PR techniques including writing press releases, brochure and newsletter design, PR Campaign Planning and developing a PR pitch. It will cover topics including:

•              Framing the Message – Defining Stakeholders – Choosing a Medium

•              Media Relations: The Role of the Press Officer – Writing News & Feature Releases

•              PR Campaign Planning & Structure

•              Event Management: Procedures & Techniques

•              Brochures/Newsletter – Barriers to Communication; Effective Design

•              Corporate PR Campaigns – Communication Audits; Corporate Identity Reviews

•              Crisis Management Campaigns; Preparing a Crisis Plan; Communication Techniques

Learning Outcomes

On successful completion of this module, a student will be able to:

  1. Discuss the most appropriate communication strategies for an organisation’s stakeholders
  2. Design and write effective press releases
  3. Understand the barriers to communication and their impact on effective brochure and newsletter design
  4. Critically evaluate the effectiveness of a brochure or newsletter as a communication tool
  5. Present an effective PR Pitch for a PR Campaign
  6. Develop a Practical PR Campaign


Delivery: 9 weeks, Tuesday 7-9pm

Cost: €250

Cost if eligible for bursary: €185


  • Address Waterford Institute of Technology, Cork Road, Waterford
  • Phone 051 302040
  • Category Advertising, Marketing and Public Relations, Marketing & Sales
  • Location Co. Waterford

Course Information

Course Information
  • Cost see above
  • Course Length 9 weeks
  • Start date September


Practical Public Relations
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Practical Public Relations
  • By Aisling Cusack
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