DIGITAL MARKETING-Postgraduate Diploma in Digital Marketing- WIT- Level 9- SPRINGBOARD

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The SPRINGBOARD WIT Postgraduate Diploma in Digital Marketing  has been developed in response to demand from a wide variety of industries in the South East region for graduates that are equipped with a broad portfolio of digital marketing skills.
The programme has been designed in consultation with a number of key stakeholders: companies from a wide range of industries, recruitment specialists, the regional skills forum and the local branch of the Marketing Institute of Ireland.

The macro-economic need for the programme is well established. A consistent feature of National Skills reports has been the emphasis on the need for an increased provision of Marketing and Sales professionals. Digital and on-line marketing is identified in the 2017 National Skills Report as a strong growth sector with a need for enhanced human resource availability of graduates with comprehensive digital marketing skills. The suite of modules on offer in the Postgraduate Diploma in Digital Marketing addresses this shortcoming. This is reinforced by the 2015-2017 South-East Region Action Plan for Jobs, which was produced by the Department of Jobs, Enterprise and Innovation to tackle the regional deficit in economic performance. The plan is aligned to the eDigiregion project which supports the development of high potential clusters in the technology domains of the Digital Agenda. Specifically, an eDigiregion audit of the South East identified 10 areas of potential smart specialisation within the region, of which Digital Media, Tourism, and Logistics/Distribution are notably aligned to the content and skills development focus of the Postgraduate Diploma in Digital Marketing. The 2017 National Skills bulletin also highlights that “a shortage of marketing experts required to lead product/brand management and business development” (National Skills Bulletin, 2016, p.14). The Digital Branding and e-CRM module on offer is specifically designed to provide this expertise.

Entry Requirements

Second Class Honours Degree in Business.

Students holding a non-business honours degree (second class honours) are eligible to apply. However, this does not guarantee automatic entry to the programme, but applicants may be considered for interview and short listing. Consideration will be given to previous academic business modules undertaken and relevant business experience.

The Institutional RPL structures and processes may also facilitate participants entry onto this programme. For those whose first language is not English, the Institutional requirements apply

Important Dates

Application Deadline:14/12/2018
Start Date: 14/01/2019
End Date: 13/01/2020

Admissions Contact Details

Instructor: Lorraine Quirke
Address:Waterford Institute of Technology, Cork Road Campus , Waterford, X91 KOEK
Phone:051 834137



Course Information

Course Information
  • Cost The employed will pay 10% of the total programme fee €4,100 (€410),no fee incurred by the unemployed.
  • Course Length One Year
  • Start date 14/01/2019 - FOR FUTURE DATES CONTACT PROVIDER


DIGITAL MARKETING-Postgraduate Diploma in Digital Marketing- WIT- Level 9- SPRINGBOARD
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DIGITAL MARKETING-Postgraduate Diploma in Digital Marketing- WIT- Level 9- SPRINGBOARD
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