Marketing & Digital Media

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Bachelor of Arts (Hons) in Marketing & Digital Media 4 year course in Waterford Institute of Technology

What is Marketing?

Marketing is an important business function that firstly identifies the needs of our customers. We identify these needs by gathering information through market research. Then we design our product or brand and develop the right distribution, price and communications strategy.

What is Marketing & Digital Media?

Advertising involves developing the right message and selecting the best media to communicate directly with our customers or other groups. There is a direct link between Marketing and Digital Media. Many businesses are currently using online media (websites / social media / email marketing / blogs & other web based media) in order to advertise to their customers.

What is the BA (Hons) in Marketing & Digital Media?

The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.

For more information click on this link:-

www.wit.ie/courses/school/business/courses/ba_hons_in_marketing_with_advertising_and_online_media

 

Contact

Contact
  • Address Waterford Institute of Technology, Cork Road, Waterford
  • Phone 051 302000
  • Emaildharris@wit.ie
  • Websitewww.wit.ie
  • Category Advertising, Marketing and Public Relations, Business & Accountancy, Marketing & Sales
  • Location Co. Waterford

Course Information

Course Information

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Marketing & Digital Media
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Contact

Marketing & Digital Media
  • By Aisling Cusack
  • Email: aislingcusack@wwetb.ie

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