B.A. (Hns.) Business

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QQI level 8 in Wexford Campus (IT Carlow)  4 Years

What is the Course about?

Application process

CAO applicants who choose CW018 will now be required to choose a course option when completing their CAO application. Course options include:

• Common Entry (CEY)  • Business (BUS)  • Digital Marketing (DMK)

Applicants should choose CEY (Common Entry) if they are undecided on their speciality and can decide on their degree option at the end of Year 2. Applicants that select a specific degree option at CAO stage are guaranteed a place on that programme, subject to meeting the entry requirements and points. All applicants may change their selection up to the end of Year 2 and must confirm specialism at this point.

Business touches on almost every aspect of modern human society and careers in business are diverse and often highly paid. At undergraduate level students can gain a foundation in many of these aspects of the business world, before choosing a specialisation. Digital marketing is an increasingly important specialism effecting most areas of business including sales, marketing, PR, publishing and customer engagement.

Common Entry (CEY)

This four-year honours degree programme equips students with a broad skill-base ensuring graduates will have a wide range of career options. The first two years of this programme provides students with a foundation in business and subjects are common for all students. After two years, students separate into their chosen specialist area.

Digital Marketing (DMK)

The Digital Marketing stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The digital marketing option develops specialist technical skills and knowledge including e-business, digital media design and marketing management. Graduates will have acquired the necessary skills in digital business and online marketing techniques to offer value to employers immediately.

Business (BUS)

The Business stream provides graduates with a broad-based Bachelor of Business (Honours) structured around management, finance and economics, business technology and marketing. There is a strong emphasis on the application of knowledge and skills through the programme modules, the Professional Work Placement module and the Applied Research Project. Graduates will be qualified to join a management team in a wide variety of business settings such as: industry; banking; public service and financial services. Graduates will also have acquired the skills necessary to start up a business.

Special Features:

• Students of either option undertake a 12 – 20 week work placement in Year 3. This placement requires students to undertake a practical project in either business or digital marketing with a client organisation producing either digital marketing plans or a marketing and business plan to a professional standard for that business.

• Exit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Business or Digital Marketing (NFQ Level 7) after Year 3.



  • Address Wexford Campus (IT Carlow) Summerhill Road, Wexford
  • Phone 053 9185800
  • Emailwexford@itcarlow.ie
  • Websitewww.wexfordcampus.ie
  • Category Business & Accountancy, Business Studies and Management, Marketing & Sales
  • Location Co. Wexford

Course Information

Course Information
  • Cost 3000
  • Course Length 4 yrs
  • Start date Sept to May(annally)
  • Time Daytime


B.A. (Hns.) Business
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B.A. (Hns.) Business
  • By Mary-Ruth Tobin
  • Email: adultguidance@wwetb.ie

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